Marketing on a Shoestring - 1 Day

Marketing does not have to be expensive. Find out how to stretch what budget you have to meet to get value for money or for no cost at all.

This course is suitable for participants involved in the promotion and marketing of their organisation where money is in short supply. No prior knowledge is assumed, but those with practical experience will find this a useful ideas exchange and input into their current programme.

At the end of the course, participants will be able to

• Understand the principles of successful marketing on a limited budget
• Identify advocates and partners who will support their publicity and marketing
• Know where to look for free publicity and how to take advantage of the opportunities
• Be more confident about using the Internet and electronic marketing methods to best effect.
• Create an outline marketing plan and budget for a future event
• Write a personal action plan for developing your skills in the future